Anyone prone to allergy spends a lot of time asking —and trying to answer—such questions as, Are allergies all in my head? Does my child deliberately make himself wheeze? Why does my nose always get stuffy when I’m nervous? Allergic diseases are not figments of the imagination. Once a person becomes disposed to allergic disease, however, many factors may be involved in aggravating the individual’s physical problem. People with asthma have overly sensitive and reactive muscles in the bronchial tree, just as patients with allergic rhinitis have overly sensitive blood vessels and mucous-secreting cells in the nose. When these individuals are faced with such stresses as exposure to allergens, irritating fumes, or viral infections, their allergic problems may well increase. This is not a deliberate turning on of reactivity, but rather a manifestation of increased reactivity to various stimuli by the allergic end-organ. Just as a man with an ulcer can aggravate his difficulties by eating spicy foods or allowing the pressure of work to upset him, an asthmatic who breathes in pollen or who has a stressful work situation can suffer bronchospasm. The physical raw material responsible for the ulcer or the asthma, however, existed before the stressful situation and determined the course the stress would take. The extent to which an allergic individual can control reactions to external factors has a lot to do with the individual’s coping mechanism —how secure the person is, whether he enjoys his job, how much pleasure he derives from daily chores, and so on. It is important that the physician explain this interaction of physical disease and environment (both psychological and physical) to the allergic person. That way, the link between what the person thinks and feels, and his or her physical problems, is less likely to be misconstrued as a psychosomatic, attention-getting mechanism. The allergy sufferer should not lose sight of the tremendous psychological impact a person with a significant allergy problem has on the people around him. Someone with severe eczema may be viewed as ugly and unfortunate, as someone to be avoided. People may misunderstand the medical problem and consider it infectious and dangerous to their health if they associate too closely with the allergy sufferer. A person with asthma may be considered an invalid who cannot participate in normal activities. The person’s family or spouse may be annoyed, or even angry, because of coughing fits that disturb sleep, physical limitations that force daily lives to be altered, medical costs that prohibit other spending. Allergic individuals undoubtedly can encourage negative feelings in people around them if these people remain ignorant of allergy problems. With education comes understanding that can help the allergic patient, as well as the patient’s friends and family, cope with allergy problems. Knowledge of allergies helps them understand that allergic disease is not a will-o’-the-wisp but a physical ailment that can be affected either positively or negatively by the environment. For example, exposure to cigarette smoke, paint fumes, or freshly mowed grass can exacerbate an individual’s control, and avoidance of compounds known to be noxious or threatening can subdue allergic reactivity. There are several ways of correcting negative ways of coping with difficulties (for example, a bad experience always provokes wheezing). One is to observe the cause-and-effect relationship between an event and a negative result. Sometimes a friend or a physician merely has to suggest such a relationship to someone for them to understand their behavior and correct it. In the case of a complex allergy problem the allergy victim may not admit a problem or may not be able to correct an annoying reaction pattern. Counselling by a professional psychiatrist, a psychologist, or a primary-care physician can sometimes correct the behavioral pattern. Behavioral modification and biofeedback methods can also alter reaction patterns in some situations.